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Apple Inc., together with subsidiaries, designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players; and sells related software, services, peripherals, networking solutions, and third-party digital content and applications worldwide.

Retrieved August 20, In , Apple's profit margins were 40 percent, compared with between 10 and 20 percent for most other hardware companies. I think, therefore iMac". Shazam Texture FileMaker Inc. Retrieved August 25,

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Ranked vs United States Peers. Balanced , Large Cap , Style Neutral. Margin of Safety beta. Return on Capital Efficiency ttm Asset Turnover 0.

Latest interim period ended 29th Sep '18 vs. Despite switching Siri's functions to machine learning and algorithms , which dramatically cut its error rate, the company reportedly still failed to anticipate the popularity of Amazon's Echo , which features the Alexa personal assistant. Improvements to Siri stalled, executives clashed, and there were disagreements over the restrictions imposed on third-party app interactions.

While Apple acquired an England-based startup specializing in conversational assistants, Google's Assistant had already become capable of helping users select Wi-Fi networks by voice, and Siri was lagging in functionality. The former had experienced a severe security vulnerability, in which Macs running the then-latest macOS High Sierra software were vulnerable to a bug that let anyone gain administrator privileges by entering "root" as the username in system prompts, leaving the password field empty and twice clicking "unlock", gaining full access.

Not to say that things didn't go wrong under his watch, but product announcements and launches felt a lot tighter for sure, as did the overall quality of what Apple was releasing. The company's manufacturing, procurement, and logistics enable it to execute massive product launches without having to maintain large, profit-sapping inventories. In , Apple's profit margins were 40 percent, compared with between 10 and 20 percent for most other hardware companies.

Cook's catchphrase to describe his focus on the company's operational arm is: During the Mac's early history Apple generally refused to adopt prevailing industry standards for hardware, instead creating their own.

Apple has gradually expanded its efforts in getting its products into the Indian market. In July , during a conference call with investors, CEO Tim Cook said that he "[loves] India", but that Apple saw larger opportunities outside the region. We're thinking about, where are the opportunities across the U. The company advertised its products as being made in America until the late s; however, as a result of outsourcing initiatives in the s, almost all of its manufacturing is now handled abroad.

According to a report by The New York Times , Apple insiders "believe the vast scale of overseas factories, as well as the flexibility, diligence and industrial skills of foreign workers, have so outpaced their American counterparts that "Made in the U.

In , the Mail on Sunday reported on the working conditions of the Chinese factories where contract manufacturers Foxconn and Inventec produced the iPod. A little over half of the workers' earnings was required to pay for rent and food from the company. Apple immediately launched an investigation after the media report, and worked with their manufacturers to ensure acceptable working conditions. Yearly progress reports have been published since A team from Apple is independently evaluating the steps they are taking to address these tragic events and we will continue our ongoing inspections of the facilities where our products are made.

The statement was released after the results from the company's probe into its suppliers' labor practices were published in early Foxconn was not specifically named in the report, but Apple identified a series of serious labor violations of labor laws, including Apple's own rules, and some child labor existed in a number of factories.

Also in , workers in China planned to sue iPhone contractors over poisoning by a cleaner used to clean LCD screens. One worker claimed that he and his coworkers had not been informed of possible occupational illnesses. A BBC investigation found excessive hours and other problems persisted, despite Apple's promise to reform factory practice after the Foxconn suicides. The Pegatron factory was once again the subject of review, as reporters gained access to the working conditions inside through recruitment as employees.

While the BBC maintained that the experiences of its reporters showed that labor violations were continuing since , Apple publicly disagreed with the BBC and stated: In December , the Institute for Global Labour and Human Rights published a report which documented inhumane conditions for the 15, workers at a Zhen Ding Technology factory in Shenzhen, China, which serves as a major supplier of circuit boards for Apple's iPhone and iPad.

According to the report, workers are pressured into hour work weeks which leaves them so exhausted that they often sleep during lunch breaks. They are also made to reside in "primitive, dark and filthy dorms" where they sleep "on plywood, with six to ten workers in each crowded room. In , Climate Counts , a nonprofit organization dedicated to directing consumers toward the greenest companies, gave Apple a score of 52 points out of a possible , which puts Apple in their top category "Striding".

Each product receives a Gold, Silver, or Bronze rank depending on its efficiency and sustainability. Another partnership announced is with the World Wildlife Fund to preserve up to 1,, acres of forests in China. Featured was the company's installation of a 40 MW solar power plant in the Sichuan province of China that was tailor-made to coexist with the indigenous yaks that eat hay produced on the land, by raising the panels to be several feet off of the ground so the yaks and their feed would be unharmed grazing beneath the array.

This installation alone compensates for more than all of the energy used in Apple's Stores and Offices in the whole of China, negating the company's energy carbon footprint in the country. Liam was introduced to the world, an advanced robotic disassembler and sorter designed by Apple Engineers in California specifically for recycling outdated or broken iPhones. Reuses and recycles parts from traded in products.

Apple announced on August 16, , that Lens Technology, one of its major suppliers in China, has committed to power all its glass production for Apple with percent renewable energy by The commitment is a large step in Apple's efforts to help manufacturers lower their carbon footprint in China.

The standard, which started in January , certifies that all manufacturing waste is reused , recycled , composted , or converted into energy when necessary. Since the program began, nearly, , metric tons of waste have been diverted from landfills. Following further campaigns by Greenpeace, [] in , Apple became the first electronics manufacturer to fully eliminate all polyvinyl chloride PVC and brominated flame retardants BFRs in its complete product line.

Allowing consumers to make informed purchasing decisions on the products they offer for sale. In November , Apple was featured in Greenpeace's Guide to Greener Electronics, which ranks electronics manufacturers on sustainability, climate and energy policy, and how "green" their products are.

The company ranked fourth of fifteen electronics companies moving up five places from the previous year with a score of 4. However, the guide criticizes Apple on the Energy criteria for not seeking external verification of its greenhouse gas emissions data and for not setting out any targets to reduce emissions. The green bond proceeds are dedicated to the financing of environmental projects.

Apple is the world's largest information technology company by revenue, the world's largest technology company by total assets , [] and the world's second-largest mobile phone manufacturer after Samsung. In its fiscal year ending in September , Apple Inc. On August 2, , Apple became the first publicly traded U. Apple has created subsidiaries in low-tax places such as Ireland , the Netherlands , Luxembourg and the British Virgin Islands to cut the taxes it pays around the world.

According to The New York Times, in the s Apple was among the first tech companies to designate overseas salespeople in high-tax countries in a manner that allowed the company to sell on behalf of low-tax subsidiaries on other continents, sidestepping income taxes. In the late s, Apple was a pioneer of an accounting technique known as the " Double Irish with a Dutch sandwich ," which reduces taxes by routing profits through Irish subsidiaries and the Netherlands and then to the Caribbean.

British Conservative Party Member of Parliament Charlie Elphicke published research on October 30, , [] which showed that some multinational companies, including Apple Inc. He followed this research by calling on the Chancellor of the Exchequer George Osborne to force these multinationals, which also included Google and The Coca-Cola Company , to state the effective rate of tax they pay on their UK revenues.

Elphicke also said that government contracts should be withheld from multinationals who do not pay their fair share of UK tax. It was not until that Irish economists could definitively prove that the growth was due to Apple restructuring its controversial double Irish subsidiaries Apple Sales International , which Apple converted into a new Irish capital allowances for intangible assets tax scheme expires in January These are mainly held by institutional investors and funds.

Apple has been a participant in various legal proceedings and claims since it began operation. Some litigation examples include Apple v. Samsung , Apple v. Microsoft , Motorola Mobility v. Apple has also had to defend itself against charges on numerous occasions of violating intellectual property rights. Most have been dismissed in the courts as shell companies known as patent trolls , with no evidence of actual use of patents in question.

Apple has a notable pro-privacy stance, actively making privacy-conscious features and settings part of its conferences, promotional campaigns, and public image. However, Apple aids law enforcement in criminal investigations by providing iCloud backups of users' devices, [] [] and the company's commitment to privacy has been questioned by its efforts to promote biometric authentication technology in its newer iPhone models, which don't have the same level of constitutional privacy as a passcode in the United States.

Apple contributes financially to fundraisers in times of natural disasters. Apple has been criticised for alleged unethical business practices such as anti-competitive behavior , rash litigation, [] and dubious tax tactics, production methods involving the use of sweatshop labor, [] [] [] customer service issues involving allegedly misleading warranties and insufficient data security , as well as its products' environmental footprint.

Apple has dealt with a number of issues regarding music over the years, including issues with the European Union regarding iTunes, [] trouble over updating the Spotify app on Apple devices [] and collusion with record labels. Apple has also faced scrutiny for its tax practices, including using a Double Irish Arrangement to reduce the amount of taxes it pays. From Wikipedia, the free encyclopedia.

Technology company; developer of consumer electronics and multimedia platforms. Apple Park in Cupertino, California , April Computer hardware Computer software Consumer electronics Digital distribution Semiconductors Fabless silicon design Corporate venture capital. Shazam Texture FileMaker Inc. History of Apple Inc. Timeline of Macintosh models. Timeline of the Apple II family. Power Mac was a line of Apple Macintosh workstation-class personal computers based on various models of PowerPC microprocessors that were developed from to Apple's transition to Intel processors.

Timeline of Apple Inc. Apple electric car project. First Apple logo —77 []. First official logo —98 []. Apple third logo —03 []. Current logo since []. Typography of Apple Inc. For the programming language, see Apple Logo. Apple Park and Apple Campus. Criticism of Apple Inc. EU illegal State aid case against Apple in Ireland.

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